Recipes
Recipes are Runway-built endpoints with our prompting and workflow expertise packaged in. You get polished results without building or maintaining the workflow yourself.
Create product ads from a single image, swap a product into an existing video, generate on-brand campaign imagery, and more. Send a few reference inputs and a recipe returns a finished, production-ready asset — at scale.
When to use a recipe
Section titled “When to use a recipe”Use a recipe when you want a polished result for a known use case and prefer a single call over building and maintaining the workflow yourself. Recipes package Runway’s prompting and workflow expertise — model selection, prompt engineering, and post-processing — into one endpoint, so you can generate consistent assets at scale.
Use a base model (see Models) when you need full control over the generation pipeline, are building a custom creative workflow, or your use case isn’t covered by an existing recipe.
What you can build
Section titled “What you can build”Product advertising
Turn a single product photo into polished product shot videos and ad-style campaign images, ready for paid and organic channels.
Brand-consistent imagery
Generate on-brand stock images and campaign visuals from a handful of style reference photos — no studio shoot required.
Social and UGC content
Produce UGC-style promo videos featuring an influencer reference and your product, at the scale and pace social channels demand.
Multi-shot storytelling
Generate multi-shot videos that cut between scenes for richer product narratives and brand spots.