Marketing Stock Image

The Marketing Stock Image recipe generates polished marketing stock images from a text brief. Describe the subject, audience, channel, and mood you need — and optionally supply a brand logo to guide the look — and it returns campaign-ready imagery without a photoshoot.

How it works

Provide a prompt describing the marketing image you want, and optionally a brand logo as referenceImage to steer the result. The recipe generates a finished marketing stock image and returns a task id you poll for the output.

Inputs

Input	Required	Description
version	Yes	Workflow version. Use a dated version like 2026-06 to pin behavior, or unsafe-latest to track the newest stable version.
prompt	Yes	Marketing image brief. Describe the subject, audience, channel, desired mood, setting, and any constraints (max 3500 characters).
referenceImage	No	Optional brand logo image to guide the result, as { uri }.

uri accepts an HTTPS URL, a Runway upload URI, or a data URI.

Example

Node

import RunwayML from '@runwayml/sdk';

const client = new RunwayML();

const task = await client.recipes.marketingStockImage({
  version: '2026-06',
  prompt: 'Premium lifestyle photo for a sustainable travel backpack campaign, urban morning commute, natural copy space on the left',
  referenceImage: { uri: 'https://example.com/brand-logo.png' },
});

console.log(task);

Python

from runwayml import RunwayML

client = RunwayML()

task = client.recipes.marketing_stock_image(
  version='2026-06',
  prompt='Premium lifestyle photo for a sustainable travel backpack campaign, urban morning commute, natural copy space on the left',
  reference_image={'uri': 'https://example.com/brand-logo.png'},
)

print(task)

cURL

curl -X POST https://api.dev.runwayml.com/v1/recipes/marketing_stock_image \
  -d '{
    "version": "2026-06",
    "prompt": "Premium lifestyle photo for a sustainable travel backpack campaign, urban morning commute, natural copy space on the left",
    "referenceImage": { "uri": "https://example.com/brand-logo.png" }
  }' \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer $RUNWAYML_API_SECRET" \
  -H "X-Runway-Version: 2024-11-06"

The recipe returns a task id. Poll GET /v1/tasks/{id} for status and the output image URL — see Using the API for the task workflow.

Tips for best results

• Be specific in the brief — name the subject, audience, channel, mood, and setting, and call out any composition needs like copy space.
• Supply a brand logo as referenceImage when you need the output to align with your brand.
• Generate a few variations and curate, the same way you’d select from a stock library.
• See Reference media guidelines for more.

Reference

Marketing Stock Image API Reference See the full request and response schema in the interactive explorer.

Related

• Product Campaign Image — product-focused campaign visuals
• Product Ad — product shot videos