Product Campaign Image

The Product Campaign Image recipe generates four fashion campaign images from a single product image and a style brief. It produces polished, hero-style visuals — while preserving your product across each image — that you can use across landing pages, ads, and social placements.

How it works

Provide a product image to preserve across the campaign and a prompt describing the creative direction. The recipe generates four on-brand campaign images and returns a task id you poll for the output.

Inputs

Input	Required	Description
version	Yes	Workflow version. Use a dated version like 2026-06 to pin behavior, or unsafe-latest to track the newest stable version.
image	Yes	Product image to preserve across the generated campaign, as { uri }.
prompt	Yes	Style / creative brief for the campaign, e.g. “High-key fashion editorial, gorpcore-meets-blokecore-meets-Y2K” (max 3500 characters).

uri accepts an HTTPS URL, a Runway upload URI, or a data URI.

Example

Node

import RunwayML from '@runwayml/sdk';

const client = new RunwayML();

const task = await client.recipes.productCampaignImage({
  version: '2026-06',
  image: { uri: 'https://example.com/product.jpg' },
  prompt: 'High-key fashion editorial, gorpcore-meets-blokecore-meets-Y2K',
});

console.log(task);

Python

from runwayml import RunwayML

client = RunwayML()

task = client.recipes.product_campaign_image(
  version='2026-06',
  image={'uri': 'https://example.com/product.jpg'},
  prompt='High-key fashion editorial, gorpcore-meets-blokecore-meets-Y2K',
)

print(task)

cURL

curl -X POST https://api.dev.runwayml.com/v1/recipes/product_campaign_image \
  -d '{
    "version": "2026-06",
    "image": { "uri": "https://example.com/product.jpg" },
    "prompt": "High-key fashion editorial, gorpcore-meets-blokecore-meets-Y2K"
  }' \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer $RUNWAYML_API_SECRET" \
  -H "X-Runway-Version: 2024-11-06"

The recipe returns a task id. Poll GET /v1/tasks/{id} for status and the output image URLs — see Using the API for the task workflow.

Tips for best results

• Use a high-resolution product photo with the product cleanly isolated from its background.
• Be specific in the brief — name the aesthetic, styling, and mood you want the campaign to convey.
• Generate a set and curate; the recipe returns four variations to choose from.
• See Reference media guidelines for more.

Reference

Product Campaign Image API Reference See the full request and response schema in the interactive explorer.

Related

• Product Ad — the video counterpart
• Marketing Stock Image — brand stock imagery